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A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT..00
.00.00 Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently .
At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing. By .
Gucci’s virtual world is now open on digital real estate platform The Sandbox, expanding its Gucci Vault metaverse hub and making it the first major fashion brand to have its own space on the platform. Called Gucci Vault . In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery.
SUPERPLASTIC and Gucci present SUPERGUCCI. The two brands step further into the metaverse with the first drop of an ultra-limited collection of NFTs. From floral fantasies to ..00.00.00
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.00 Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The Sandbox’s voxelized aesthetic. Following the reveal of its NFT collaboration with SUPERPLASTIC, Gucci has announced that it has bought virtual land in The Sandbox and will begin building a world on the metaverse platform,. Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young .
In January 2022, Balmain released a Balmain X Barbie collection bringing the famous dolls to the metaverse. Part of that is a series of three Barbie avatars created in collaboration with FORGOT ME NOT GMBH were sold by .
Gucci entered headfirst into the NFT hype in early 2022. The fashion house launched its SuperGucci NFT collection in collaboration with toy giant Superplastic in February 2022, along with a roadmap with Gucci’s plans . The Gucci Garden is unveiling on 17 May on Roblox, the gaming platform initially popular among pre-teens that is expanding into a prominent metaverse platform for all. Like the IRL version, the Gucci Garden on Roblox .
Taking the crown as one of the earliest metaverse movers, Gucci has embarked on a number of initiatives that have propelled the Italian luxury brand into new fashion heights. In May of last year, Gucci launched its first NFT-related project, with a movie inspired by its Aria collection. The title went on to be sold as part of the ‘PROOF OF .
A rendering from Gucci's Gucci Vault debut in The Sandbox metaverse. The bike is a nod to Gucci's .[+] collaboration with Palace which launched October 21. Gucci. Today Gucci makes its latest .enter gucci metaverse NFTs and other 3-based wonders can be explored in a multi-directional experience which spans the digital realms. Gucci Cosmos is an exhibition with nine captivating installations that showcase the House's rich history from 1921 to the present day. Gucci se hace un hueco en el metaverso. La compañía de lujo, propiedad de Kering, ha puesto en marcha Gucci Town, un espacio en Roblox, con la que Gucci había colaborado anteriormente. En el espacio, los usuarios pueden conectar entre ellos y explorar los diseños de la firma realizados por Alessandro Michele, director creativo de Gucci. .
The four-minute long art film, called Aria, ultimately sold for the equivalent of ,000, and led to an ongoing series of 3 and metaverse projects. More recently, Gucci has opened an art gallery in its virtual real estate space in The Sandbox, and has used its separate business unit, called Gucci Vault, to test new concepts including art . Gucci’s latest metaverse partnership is with 10KTF, an NFT project that includes a virtual floating “New Tokyo” world, fashion accessories for purchase by profile picture NFT owners and a fictional character called Wagmi-San, a play on the 3.0 phrase “wagmi”, short for “we are all going to make it”. .
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As part of The Drum’s Metaverse Deep Dive, we round up some of the best examples of brands causing a stir within the virtual online world by creating out of this world experiences.. 1. Gucci and .
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For its fall 2021 collection, Gucci partnered with the art auction house Christie’s on an NFT video called “Aria,” which sold for ,000 in June. Christie’s was also where Beeple, the most famous digital artist, sold his piece for million this year. . Metaverse: The future of the internet and a shared 3D virtual universe that . Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox.The luxury house describes the project as a “dynamic destination” in which users .
El metaverso de Gucci avanza a gran velocidad: la casa italiana firma un acuerdo con 10KFT . En tan solo unos meses el metaverso se ha convertido en el ‘place to be’ de las empresas de moda de . The first luxury brand entrant was Gucci’s Aria film, auctioned for ,000 in May 2021. Non-fungible token / nän ˈfənjəbəl ˈtōkən / noun. . Cathy Hackl, chief futurist and co-founder of metaverse consultancy Journey, .
Gucci / Sandbox. Those completing all quests in the Gucci Cosmos Land XP will also have the opportunity to win part of The Sandbox’s 100.000 SAND pool prize. Gucci’s Participation In The Metaverse Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn approach would mitigate the risk of operating in such a loosely . Gucci en el metaverso. Josep Maria Ganyet. 24/01/2022 00:05 Actualizado a 24/01/2022 08:40. La promesa es que en el futuro mundo virtual del metaverso no habrá leyes físicas ni económicas. Un . Take Gucci’s appointment of Robert Triefus in November 2022 as CEO of Gucci Vault and Metaverse Ventures, a division designed to scale and expand the brand’s metaverse and gaming strategies .
Examples of Brands That Are Already Staking a Claim in the Metaverse. The Gucci Garden – a pop-up on Roblox that sells the brand’s designs – sold a single bag for over ,000 in real-world . Entre ellas, Gucci se corona como la reina del Metaverso. Escrito por Héctor Anaya. 11.08.2022. Lectura: 6 min. El metaverso sigue siendo un mundo desconocido para muchos, pero las grandes firmas y empresas ya han reservado su sitio para no quedarse sin sitio. Es el caso de las marcas de moda de lujo, que podríamos decir que tienen su .
Collaborating with the platform, Gucci intends to create an interactive fashion experience based on Gucci Vault, the luxury brand’s conceptual space. Gucci isn’t alone in the metaverse. Selfridges, for instance, recently opened the world’s first NFT department store within Decentraland, where users can view exclusive NFTs and browse .
Givency, Gucci and Louis Vuitton, on the other hand, went the more traditional NFT route by selling NFTs based on graphic designs from a collection, a movie featuring their fashion and a video . Overseeing Gucci’s experiments in the metaverse is Robert Triefus, the brand’s executive vice president for brand and customer engagement who has been a central player in a multi-year push to build a sprawling and highly engaged online community. But establishing Gucci’s foothold in the virtual realm isn’t just about marketing, Triefus .
Branded NFTs took off this year, with big buy-in from brands such as Gucci and Prada testing out various approaches. Here’s how they changed and what we learned through an analysis of the Vogue Business NFT Tracker. . Gucci was the first major luxury brand to build its own world in the metaverse platform. Photo: Xtended Identity. 26/29. Gucci Cosmos Land is not only a marketing stunt, but a strategic move that positions Gucci as a pioneer and a leader in the metaverse, and that opens new possibilities and opportunities for the .
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